We created a brand that helped private student accommodation developer and operator Fusion Students to gain traction quickly, and create an impact with their game-changing Purpose Built Student Accommodation.
Client
Fusion Students
Sector
Purpose Built Student Accommodation
Deliverables
- Adverts
- Branding
- Brochures
- CGIs
- Hoarding
- Photography
- Show Apartments
Our findings from the competitor research taught us the leading student brands in the sector had, in our opinion, a juvenile, child-like style and were pretty uncool.
So we responded by creating a brand that had a more grown-up and aspirational attitude for the student residents.
We set the bar for the industry and delivered a brand that felt more in line with a private members club than what was expected from a student accommodation provider.
Sales brochures were created like editorial magazines to further promote Fusion Students as a lifestyle brand.
Shaka Studio delivered full scope brand and marketing support across several years and multiple developments in Redbrick University cities across the UK.
The United Kingdom attracts students from every corner of the globe. So in order to communicate to the international audience we employed the use of dynamic CG video animations help to create excitement for the scheme during the construction phase.
Students enjoy a schedule of parties and events throughout the year
After receiving global interest, in 2018 the nationwide portfolio of properties sold for a reported £232m.
